“The idea was to do something that was completely different from others stores in Stockholm” – said the guy in the video. You might think ‘aww..bullshit! Everyone says that.’ Does the Unionville really live up to hype? Prepare your ‘whow!’ face and check out this video.
We’re big fans of the awesome Unionville store in Stockholm. The store is an inspiring destination for all the denim purists and has a really great backstory – which is why we were excited to see this video by Indiecities.
Here in the video Fredrik of Unionville told us about how he teamed up with Douglas and Hampus of Blue Highway jeans six years ago and they make their denim in the store out of a workroom out the back. You can’t get more hands-on and local than that!
Apart from Fredrik, Douglas and Hampus’ masterpieces. One thing you can be sure about is how pure and raw the store offers. There is only raw denim sold in Unionville, no pre-faded jeans allowed here which means they stock the very best names in top quality, well-crafted jeans such as Ironheart, Spellbound, Edwin and Denim Demon, among others.
No comments:
Post a Comment