MARITHÉ + FRANÇOIS GIRBAUD AND JEANOLOGIA PRESENT THE WATTWASH™ TREATMENT + OZONE INSTALLATION AT PROJECT LAS VEGAS.

The Denim industry needs change and some brilliant people have figure out how to do it. Here is a video speaking to the world here comes a “clean” jean for a “vintage” aspect.

For anyone bothered the pollutions created by the old process of denim wash, we have good news for you. These denim geeks keep the denim scene colorful, well, this time, clean by introducing some new technology of denim wash we call it more eco-friendly! No more acid, no more chemical wash with lots of water waste. Marithé + François Girbaud and Jeanologia present the WATTWASH™ Treatment + Ozone Installation at PROJECT Las Vegas. The idea is to use laser to create any worn look to denim. Check it out. This laser is sick! You have got to see it yourself.

In the video, introduced to PROJECT by Adriano Goldschmied, Founder & Creative Director of Goldsign and one of the biggest promoters for sustainability within the fashion industry, this revolutionary “green” wash technology significantly reduces the amount of water used to wash denim. The technology was created by Jeanologia and will be on display at the show in a large-scale, Marithé + François Girbaud installation within workroom. Check it out.