Hard electro sound (let’s say, Skrillex) and futuristic light-show aren’t the typical association you will find with denim brands, unless it’s this coming G-Star Raw’s The Art of Raw video! Be the first to check it out, bro.
You heard it right, it’s the first ever collaboration between the label and Skrillex for a new type of campaign featuring their signature Skeleton Dog exclusively. Instead of using models like they’re used to, they chose to create a short animated video that showcases all the work that goes into the making of G-Star denim. As you know, G-Star does jeans like no other, and this animated video should shed some light on that fact.
The full campaign is set to launch February 15th, featuring the track by Skrillex. Knowing that’s Skrillex, we know the track is going to be good. As for now, take a look at the teaser below! Just the teaser makes the making of denim look that much cooler. We’re excited to see the full campaign and we’ll be sure to share it with all of you the moment we get our hands on it!
No comments:
Post a Comment