Tuesday, February 26, 2013

LIVID JEANS: THE INSIDE STORY OF THE RETAIL LINE

Remember the Norwegian label; Livid Jeans we mentioned in our post before?
The brand is now taking the next step releasing their retail line to go along with their handmade offerings. What’s so special? Look below.

To go with the crazy increasing call for the brand and the orders that started piling up, aside from meeting the day-to-day needs of running a hand-made jeans company, they launched a limited Retail Line, scaling the operations to cope with growing demand and be able to produce and ship abroad.

To our surprise, we were impressed to know the offerings, all of them, are crafted on non-automated industrial machines here. Other mass denim manufactures, eat your heart out! Saying Livid’s guy is the Norwegian Roy isn’t something overstated. Produced and sewn by only 5 workers in a small family owned factory in Barcelos, Portugal, the line consists on a bigger variety of products in different quantities.

Denim nerds, prepare the trilled face. Well, here you will find new fits made from a rope dyed 12.9 oz. dry denim from Japanese Kuroki which said to be the top of the line non-selvage denim in a tight right hand twill construction, high quality poly core cotton thread with the bottom part reinforced with ecru lining meaning more durability. These pairs feature non-breakable front pocket opening, durable ecru coloured pocket bags, brass rivets and fly with four brass doughnut buttons. Don’t wait because they’re limited at 400 pieces only.

Now here is the fun part. Livid Jeans has come up with a wear & tear project called The Inside Story.

It’s simple. And cool. You wear a new pair you got for eight months straight and send them the resulting photos as of October 1st, 2013. The WINNER will be chosen the next month and the subsequent batch of Livid Jeans will be reproduced bearing an imprint of the winner’s history and name inside the pocket lining. It’s limited and sure giving you a winning mood, bro. Get busy.

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